CRM Data Manager

London, England, gb
Company: Condé Nast
Category: Computer and Mathematical Occupations
Published on 2021-06-15 06:00:33
Condé Nast HQ: CRM Data Manager Description Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others. Condé Nast Entertainment was launched in 2011 to develop film, television and premium digital video programming.Condé Nast Data Team is seeking an experienced CRM Data Manager to lead the development of our new customer data platform that supports consumer revenue teams in multiple markets. The role owns the running of the customer data platform and will partner and collaborate with Consumer Revenue Teams in market and at HQ level. The person will also train various teams on the platform utilisation, answer questions about the tool, and manage best practice communication and guidelines. The role covers 11 markets across Europe, Asia and Mexico. This is an important role in Condé Nast’s data team and will support the data capabilities across the company’s business groups, with a focus on enabling its customer centric approach and multi channel campaign orchestration. In addition to ROI-driven digital marketing acumen, the ideal candidate needs to have an understanding of customer facing businesses and to be data fluent. Key Duties & Responsibilities
  • Own the customer data platform for international markets and be an evangelist for its value proposition, promoting new features, communicating to internal stakeholders 
  • Own user testing and segment QA for any new features or use cases for marketing campaigns 
  • Training market teams to use the platform and be first point of contact for platform usage questions Serve as a liaison between the HQ & Market Consumer Marketing and the Data Team to ensure that all requirements are documented, understood and delivered
  • Create and communicate platform implementation documentation and customer data best practice guides and distribute to markets; partner with HQ Consumer Marketing team on overall best practice and customer journey strategy.
  • Partner and collaborate with US market on globalization, privacy and parity in platforms 
  • Contribute to the creation of a robust segmentation and testing strategy aimed at personalizing the consumer experience (consumer teams will own the customer journey strategy and segmentation criteria) 
  • Ensure testing and optimization plans are in place to drive demonstrable impact on revenue performance goals
  • Work with Business Intelligence, Data Engineering, Data Science and other cross functional teams to define requirements for data and analytics solutions
  • Ensure that business goals are met and allow us to reveal powerful usage insights and drive strategic decision-making for customers and the industry
  • Set market teams up for success by collaborating closely with them in brainstorms, testing, providing them with relevant user stories and guiding them 
  • Understand consumer privacy regulations like GDPR and work with markets to ensure that consent and permissions are updated in the platform when needed 
  • Input into the vendor product development requirements 
  • Essential Skills & Requirements
  • You are a thought leader, passionate about technology who can dive into the details, creative in coming up with new solutions and able to execute on delivering uniquely challenging projects.
  • Experience in data driven CRM teams 
  • Not afraid to take a deep dive into metrics and data whether it’s to diagnose a problem, evaluate a solution or propose a new KPI. You have experience using analytics tools and querying data tables with SQL.
  • Experience with project management software like Jira or Confluence 
  • Organized, collaborative, and structured approach to managing project ambiguity, complexity, and interdependencies across global systems/teams
  • Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a fast paced, unstructured environment
  • Ability to collaborate with business unit leadership as well as individual members of the team with strong empathy, and ability to creatively problem solve
  • Can manage multiple stakeholders and have clear understanding of converting data to business value
  • Excellent communication and project management skills, have the ability to manage timelines across multiple teams and more importantly, always manage expectations. You are highly analytical and able to demonstrate past examples where you have utilised customer insight to inform strategy changes.
  • You are excited about the world of AI, ML, decisioning engines, predictive and prescriptive analytics in helping you do your job better.
  • Experience in a digital subscriptions-led business and/or in publishing would be a plus. 
  • International experience would be a plus 
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