Marketing Executive - UK&I

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Company: Micro Focus
Category: Management Occupations
Published on 2021-06-14 18:03:47

Job Description:

This position is ideal for an individual looking for their first role in Marketing after graduating. The Marketing Executive will work alongside the Head of Marketing, UK&I and the Marketing Managers to execute campaigns as per the approved marketing plans. The role will also include being fully responsible for the execution of the Awareness and Digital Marketing activities - this will involve working with our PR agency and managing Social Media Campaigns across the porfolios.

The role includes:

  • Assist with the quarterly planning, execution and reporting with a focus on achieving the awareness targets and a 3,5x qualified pipeline coverage versus revenue target
  • Execution of defined activities / campaigns.
  • Management of and cooperation with marketing agencies
  • Reporting on defined KPIs
    (lead, pipeline creation and acceleration, audience acquisition, budget management, etc.)
  • teamwork and cooperation with: - SW Sales, presales, channel teams, Social Media Team, SW Marketing team in UK&I and INT’L
  • Education and Experience Required:

  • Degree or above
  • Preferably some experience in marketing – IT or better Software Marketing would be perfect - but university/dual study graduate is equally welcome:
  • understanding of marketing mix and mechanisms
  • profound interest in and understanding of digital & social media marketing capabilities
  • basic understanding of telemarketing
  • Professional use of MS Office Tools

  • Knowledge and Skills:

  • Knowledge of marketing principles, practices, tactics and tools.
  • Strong written/oral communications.
  • Strong analytical skills.
  • Good interpersonal skills and presentation skills
  • Ability to work as part of a team. with different people from sales, marketing, agencies
  • Strong self-motivation to learn and master things quickly
  • Especially eager to learn
  • Self-driven , own initiatives
  • Striving for excellent results and highest quality work 
  • Ability to work under stress
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